Digital Marketing: Top 10 ways to do Organic SEO
June 2019, Digital Marketing
Organic Search Engine Optimization is the process of optimizing your website in order to rank higher in search engine. Anyone with a website can greatly benefit from understanding the organic structure of SEO. Organic SEO surely takes time but gives the best results without paying a single amount to get your website clicked.
There are several ways through which you can help your website grow in search engine ranking and most them are quite easy to do. With Search Engine Optimization people will find your website more easily while they are looking for a service or product you provide. Searching for a particular product or service means that the user is ready to buy. Organic SEO is not like pay per click; here you have to use certain steps that will lead your website to rank in first page of search engine.
1. Understand the user behavior
This is the most important step before diving in the ocean of Search Engine Optimization. Figure out the types of words & phrases which the users use to search for a particular product or service. These words are called as Keywords and this can be searched by using various keyword research tools.
Save the terms you come up with the list – this will be a great place to start when starting keyword research. Create a proper list of keywords searched by different research tools; this will give you an insight about the high search volume keyword along with the low keyword competition. Get ideas from Google keyword suggestion which will give you an upper-hand in finding the accurate and suitable keyword.
Prepare a list of services you provide, product you offer and using those you will be able to find the exact set of keywords that the user is using to search. Consider a wide array of both similar and diverse terms to get you thinking about how exactly people are using the search engines to search for their required product or service.
2. Perform thorough keyword research
Performing keyword research is a very crucial part of SEO as keywords define your website, service and product. This research will help you figure out what words and phrases people are using to search for your products and services. Use various Keyword Research tools to find the accurate keyword that best defines your website service and products.
Keyword research can be performed using various tools that help us understand the mindset of user on how they are using a particular word or sentence to search your product or service. These keywords are being showed as high search volume keywords with low, medium or high competition. Finding the right keyword for your website depends on your service and product. An ideal keyword has a high monthly searches and a competitively low keyword difficulty and once you get a list of these keywords, you can use it to increase your website ranking in search engines and also in various other ways.
3. Create Quality Content
Quality content is to engage your audience attention to your website. Meaningful and relevant content which is included with target keywords can lead a huge traffic to your website and it is useful bait in keeping a person on your website and this makes you understand the amount of time the visitor spend on the website, which substantially influences your organic ranking.
Creating a fresh and quality content is a glittery token that not only attracts visitor but entices them to return to your website. In this way visitor keeps coming back to your website which increases the web traffic. The content which is created should be unique and different from others that mean the content should not have any plagiarism. Your content has to be better and should stand out among your competitors. Creating quality content is not easy and cannot be written consistently off the top of your head. You need to do research about the following:
- Monitor Social Media: Keep a check on the latest trends and topics in social media. This will help you to think of a trending topic to write upon.
- Know your Customers: Understand your customers and keep an eye on their complaints, comments about a particular product. Understand their search query and create a buyer persona through which you can target the potential audience.
4. Optimized Landing Page
Optimizing Landing Page means a well-designed landing page that can improve your lead generation and sales. The more landing pages you can create have the greater chance of opening gateways for incoming search traffic. Most companies don’t grasp the importance of using specific landing pages to capture new user.
The key elements to a good landing page are:
- No Navigation
- Useful & Informative content
- A powerful call to action
To optimize your landing page for getting high incoming traffic, find Long Tail Keywords and use it throughout your landing page without stuffing the keywords to avoid getting penalized. Include long tail keyword in the headline, at least one subheading on the page and a few times on your body content. Make sure that your landing page content is useful and informative.
Understand the anatomy of a successful landing page begins with the headline. Your body content is also important and make sure to include a testimonial or customer review to add trust and credibility. You would also want to make sure that your landing page looks modern with a professional design.
5. Make sure your Website is mobile-friendly
It is an important factor to make sure that your website is mobile-friendly that means your website should perform and look good when users are visiting your website.
Google introduced an Algorithm in May 2016, which helped the mobile-friendly website to get a boost in search engine ranking. This algorithm significantly helped to boost the mobile-friendly website to a whole new level.
More than 60% of search queries are performed on a mobile device.
When it comes to e-commerce, the numbers are very surprising. Business Insider predicts that by 2020, 45% of all e-commerce sales will be completed through a mobile device. Making sure that your website looking good on mobile is no longer a luxury, it’s a standard.
6. Grow your traffic with Infographics
Infographics are a popular way to display complex information in a way more easy to understand content. Visual learning is more efficient than going through a normal content because most people are visual learners and a graphic goes a lot further than just a text article.
Here are few Infographics examples:
Quality Infographics can increase your website traffic by 193% but unfortunately, most people don’t pay attention into the “part” while working on the “design” part in a better way. Infographics is not only about creating a good design layout but to provide useful, informative and complex content that is hard to reach the potential audience using normal text content.
Studies have shown that an infographic is shared on social media 3x more than any type of content. On an average, websites who publish infographics grow more traffic than those who don’t use infographics. Search users prefer and consume infographics more because human brain process visual data 60,000 times faster than plain text and 90% of information transmitted to our brain is visual.
7. Optimize your Meta Tags & URL’s
Meta Tags are snippets of text that are used to describe page content. Meta Tags consist of:
- Page Title
- Description Attribute
- Keywords Attribute
- Robots Attribute
These Meta Tags are mostly found in the source code of a web page. These tags are used with target keywords and make sure that the Meta Tags are not stuffed with random keywords. Meta Tags represent the beginning of most SEO training and these play an important role in website optimization. When creating a Meta Tag, make sure you are taking help of certain snippet preview tools that will help you understand on how to create a Meta Tag.
Meta Title Example:
These Title and Description Tag have a certain character limit which can be termed as SEO friendly. The best character limit for Title Tag is 55 characters while the best character for Description Tag is 155 characters. You can extend your character limit till 60 and 160 characters but make sure that the Title and Description doesn’t disappear like the one in above image. The Title and Description Tag should always be clear and descriptive so as to make the user understand about your webpage.
Both the Title Tag and Description Tag should be unique and original. The tags should contain target keywords about your website, product or service. When creating a Title Tag, use hyphen and pipeline symbol to separate keywords or any particular word. URL’s also plays an important role in SEO because users mostly check the URL to get a fair idea of the web page or content.
8. Build Links to your Page
Backlinks are a major factor in the world of SEO. Without backlink it is impossible to get your website ranked in search engines. There are a various ways to create quality backlinks that will drive a huge traffic to your website. Now, needless to say, quality backlinks are hard to get, but they shouldn’t be.
Here are few ways to earn backlinks:
- Backlinks through Infographics: Infographics are becoming a popular source of sharing any content and gain high traffic value. They are easy to understand which makes audience to share infographics more than any text content. Now, choose your infographic carefully and each one should contain interesting & informative content. Don’t just go for good design but also invest time to create informative content for infographics. Once the infographic is ready, you need to make it easy for others to share it. To do this, create your own embedded code by using the online tool Siege Media and start distributing your infographics in numerous infographic directories.
- Guest Articles: Guest Blogging is the most effective way to reach potential and new audience. By publishing articles on the other popular sites, you will get your content in front of new audience and readers.
- Competitor Analysis: Keep an eye on your competitors and check how they are generating their backlinks also know when and what backlinks your competitors are building or earning. This step will help you replicate their best backlinks and better understanding of what methods they are using to promote their website.
- Promote your content: Great content won’t give you backlinks until and unless you know how to promote them. Search for bloggers who are looking for unique and informative content to show in their blog and if they find your resource useful, they will definitely link back to you.
- Build Internal Links: Internal Links are a key factor to your blog as well as your website. They are passing link juice and you can use your anchor texts. With a good internal linking structure, one can help user navigate easily through your website and overall user experience increases.
So, as a general rule, the more backlinks a page have, higher the rank of page in search results.
9. Start Blogging
Writing blogs for your website helps your website with organic SEO along with that, it provides valuable information for your potential customers as well as website visitors. A well written blog makes you look more credible because of the level of your expertise but you should know what to write in a blog. Writing blog is not all about some random stuff but it is about providing informative content which are both trending and evergreen.
A well written blogs gives you huge traffic as well as potential customers to get engage with your content. In addition to Keywords, be sure to include several inbound links in your blog post because blogs are typically a great place to include links to your other blogs, page, services and many more.
10. Increase your Domain Authority
Domain Authority is basically a search engine ranking score based on how well your website is optimized. A Domain Authority is ranked from 0 to 100 where 100 is the highest. When you have a high Domain Authority, SEO gets a lot easier.
To get a high domain authority score, you should have a huge quality backlinks. To increase domain authority you would need to promote your content on social media, directories and various other backlink generating platforms. Also, when you create a blog and you get numerous comments, don’t let them mishandled, and reply to each and every comment that will help to get customer attention, trust and credibility.